Dittmar, Beatty, and Friese (1995) examined the differences in impulse buying between men and women. They found a much smaller gender effect than anticipated, and instead found that the greatest predictor was self-esteem at time of purchase. A 2006 report on internet buying habits reported by Lynn Russo found much larger differences in the way ( Read more... )

Oxygen study finds gender gap all but gone in consumer electronics.

A study commissioned by Oprah's Oxygen network suggests that the gender gap in consumer electronics has dwindled. The study surveyed preferences among 1,400 women and 700 men, and found that women would choose tech gadgets over jewelry or vacations ( Read more... )